My drama group comprised Essay

My drama group comprised of five people including myself. We set out to create an improvised piece of drama, thematically based on greed, love, betrayal, envy and revenge. During the time spent preparing for our improvisation, we came across many sources that had an immense influence on our piece. In order to appropriately progress with the play, we had to research the key elements within the sources to which were relevant to our context. As it was an improvised production we did not follow a set script but created a basic guideline from which we could refer to and enable us to keep on track. Our research into these sources was definitely apparent in our final performance, which was acted out in front of our drama set. In this essay, I intend to compare our improvised piece of drama with the sources we used in order to point out the similarities and illustrate the inspiration we drew from them. During the course of producing our play, we used the well-known novel and recently filmed ‘ The Count of Monte Cristo’ to draw influence on certain scenes, which clearly showed up in our final production. The plot of the ‘ Count of Monte Cristo’ is also thematically based upon betrayal, love, greed, envy and revenge. As a young sailor, Edmond Dantes, an honest and humble man whose peaceful life and plans to marry his wife Mercedes are ruined when his supposed best friend, Vernand, betrays him in order to get Mercedes for himself. Edmond is unjustly sentenced to an island prison after being framed by Vernand for high treason and is trapped in a nightmare for thirteen years. This key element is clearly apparent in our piece of drama, as Fernando, a rich and successful man soon to wed his Fiancà ¯Ã‚ ¿Ã‚ ½e Victoria, is betrayed by his two deceitful friends who envy his wealth and is cast away by them to a deserted island. Obviously we have shared and incorporated the same basic ideas and themes in order to create an improvised piece of our own. A similar pattern is followed in the theme of revenge. In the ‘Count of Monte Cristo’ Edmond is aided by an elderly and wise inmate whom he learns from and the two plot to escape from prison but only Edmond succeeds and returns to his mainland execute revenge on those who wronged him, under the title of a mysterious Count of Monte Cristo. We too were able draft the theme of revenge into our play. Fernando is aided by a castaway on the island who helps him survive and teaches him how to fight. Eventually, he escapes back to his homeland alone and executes revenge on his old ‘friends’ using his new skills. This worked effectively in our production and formed the backbone plot to our final improvisation. Both the periods of the ‘Count of Monte Cristo’ and our play is set in the mid seventeenth century so more research had to be done to make our characters realistic. Another key source that we researched carefully to progress with our island scene was the film, Cast Away. In this movie, a man is cast away to a deserted island where he is forced to learn how to survive for only one reason, his love for his wife. This inspired our play as the only things which Fernando wants to live for when he is on the island is to see his wife again and to execute revenge on his friends who betrayed him. We used the idea of being abandoned alone from home on an island but we incorporated a companion to our main character, Dar’tanion, who had been living on the island for more than seven years. Research into his character’s speech, movement, body language etc was essential as we could not comprehend how somebody would be like after living alone on an island for seven years and therefore looking into movie of ‘Cast Away’ was very useful. These two sources were our main areas of influence. However we did look into the classic story ‘Robinson Crusoe’ where a civilized man meets a savage and teaches him how to be civilised. In the case of our play, a savage man teaches a civilised man to be more savage and the basic survival skills. We made it a point to show the character development of Fernando in terms of acting and the on stage relationship between the two. In conclusion, our play was a joint extract of all these sources combined with our own interpretation and improvisation.

Deeveloping a Comprehensive Marketing Plan for Emirates Airlines Term Paper

Deeveloping a Comprehensive Marketing Plan for Emirates Airlines - Term Paper Example A marketing-mix to support the alternative strategy for the airline has been provided. Implementation of marketing plan and its importance during emergency have well been described in the report. Table of Content Emirates Airline 6 Emirates Current Marketing Strategy 6 SWOT Analysis 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Competitive Environment Assessment 9 Porter’s Five Forces Model 9 1.Threat of segment rivalry 9 2.Threat of new entrant 10 3.Threat of substitutes 10 4.Bargaining power of Suppliers 10 5.Bargaining power of consumers 11 Marketing Issues and Alternative Strategy 11 Rationale for the alternative choice 12 Marketing-mix Strategy to support the alternative 13 a)Product: 14 b)Price: 14 c)Promotion 15 d)Place: 15 Marketing Plan 16 Reference 18 Bibliography 20 Emirates Airline Emirates Airline was founded in the year 1985. It started its first flight from Dubai which is also the Headquarter for the Airline Company. The main objective and goal of the Airline h as been delivering service with world class quality and it has succeeded doing so in its journey of more than 25 years. Emirates Airline has emerged as a global Airline with its presence across 6 continents and above 60 countries and 120 destinations. The Airline has over  170 aircrafts in its fleet. Emirates have carried more than 30 million passengers and over 1 million tons of cargo (as per 2010-11) (Emirates, 2012). Emirates Current Marketing Strategy Emirates Airline current marketing strategy is largely based on its positioning itself as a global player with high quality service. Starting as a small airline company Emirates today has become the global leader and is reckoned as the best airline company in the world. Emirates have become innovative, customer-oriented and a modern airline company which provides world class service. Emirates Airlines strategy is based on leadership attribute that makes it a true global player serving the consumers across different continents. Em irates focus have always been customers and their travel experience have made Emirates the winner. The airline has made the travel more affordable and comfortable. The importance of customers is well understood by Emirates and this very reason the company strives hard to provide them value for their travel experience. Sponsorship has played a pivotal role as part of the company’s marketing strategy to establish itself as a global player. Every time Emirates explores new route it promotes itself through various media. Emirates Airline opts for sponsorship events which draws worldwide attraction. Emirates sponsorship features events in football, rugby, cricket, horse racing, etc. The biggest highlight of Emirates sponsorship deal includes the Arsenal Football Club, FIFA World Cup, Rugby World Cup, etc. SWOT Analysis Strength Emirates Airlines offer booking facilities over internet with numerous choice and other value added services. Emirates have been the first airline to offer such facilities to its customers. Apart from this it also offers facilities like self-check at the airports. Emirates are also amongst the airlines which offer long-haul flights to destinations such as Houston, San Francisco, Dallas and Los Angeles. Emirates Airline is amongst the airlines having youngest fleet of aircrafts. Weakness Emirates Airline is known for its luxury which is the reason for middle class families not being a part of the company. High invest in purchasing new aircrafts has increased the

Bussiness concepts Assignment Example | Topics and Well Written Essays - 750 words

Bussiness concepts - Assignment Example The efforts that a company puts into corporate social responsibility supersede the expectations of the various groups that protect the environment and different regulators. Another name for Corporate Social responsibility is Corporate Citizenship. Corporate Social Responsibility may involve the organization incurring short-term costs without immediate benefits to the company in terms of finance (Hunnicutt, 2009). A company that involves itself in Corporate Social Responsibility stands to benefit in several ways as discussed below. Corporate Social responsibility enables an organization to market itself and the products and services to the society. By getting into contact with the consumers and potential consumers of the organization’s products or services, the organization has the opportunity to explain in detail the products and services it offers. Further, the organization’s staff may answer any questions that the consumers and potential consumers may have. This helps the organization to ensure that it retains its customers aside from ensuring customer loyalty. The company is also able to sell an image of a company that considers the concerns of the society and takes the initiative of undertaking corrective or mitigating measures (Chen, 2011). Corporate Social Responsibility gives an organization an opportunity to improve the knowledge of the employees on the products and services that the company offers. The organization takes advantage of Corporate Social Responsibilities to train their employees on the company products, services and policies so that as they interact with the members of the public they can represent the organization well. Engagement of the employees also boosts their morale, since they feel like they are involved in the building of the organization by being ambassadors. Employees also engage in activities that they may consider noble, therefore increasing their pride in working for the organization

Individual assignment 1 Case Study Example | Topics and Well Written Essays - 750 words

Individual assignment 1 - Case Study Example According to Comfort Limited management board, they believed that the company needed to change its leadership as most of the problems that resulted into failure of the company stemmed from the poor leadership. In the company, under the leadership of the Stellan, it was evident that the company understood that there was a need for a refined strategy. There was however unmatched strategic approach with the leadership in place. Though Stallen had adverse information concerning strategies that would propel business into high levels, it was clear that there was discrepancy between the management skills and the strategic skills. It can be seen that there is some complain among the members of the management. Though it is clear that the company has adopted a new strategy of product rebranding, the company still has to create different sections in the company such as the quality assurance to persuade the employees that this would be successful strategy. At this point, the company needs to inv est its resources on the external factors such as intensive marketing and product promotion rather than creation of more expenses within to deal with the internal affairs. Without a good leadership, strategic changes of the company development would not be received well. In the case of Comfort Limited, it is evident that the employees are moving out of the company while complaining that they are not given opportunity to air their thoughts, and that the CEO is running the organization single handedly. When Stallen took over as the CEO, the study indicates that he constantly met the employees and assured them of the success of the business. Though in this case one would say that the CEO was an optimistic person, it would also be correct to remember that his optimism did not place reality aspect of the business into focus. While the employees were well aware that there was some

Introduction to Strategic Management Essay Example | Topics and Well Written Essays - 2000 words

Introduction to Strategic Management - Essay Example The report discusses the different priorities that need to be balanced while working on an implementation plan. The report also discusses the feedback mechanisms and legal and ethical issues in setting up an overseas business. Every organization needs to have a unique identity. Obringer (2009) says that "clearer your overall business identity is, the more likely your business is to survive and thrive". The identity also needs to be nurtured and developed to present a consistent image of the business to the outside world. At the outset, this involves understanding the positioning and capability aspects of the organization. While positioning is concerned with external factors like customer needs, competitors, legislation, environment, etc, capability covers internal factors like technology, culture, processes, skills, etc. (Thompson, 1995). These two interrelated aspects help an organization to understand where it came from, where it is now, and where it wants to be in the near future. This requires understanding of segmentation of the customer by the firm's common capability, the firm's competitive stance, and its organizational classification. This will help Able Corporation narrow down on its broad posit ioning, i.e., technology leadership, low cost leader, etc.. The specific positioning can then be worked out based upon its product features and benefits. Once a specific positioning is decided for the organization, the company's identity needs to be communicated to its stakeholders, which includes customers, employees, and suppliers. This involves creating a company culture, creating a visible brand, and creating its vision and mission statements. A clear mission statement acts as an "invisible hand" that guides people in the organization so that they can work independently and yet collectively toward overall organization goals (Kotler & Armstrong, 1996). The statement should be market oriented; it should not be too narrow or too broad; its should be based on its competencies; and should be motivating. Missions are best when guided by a vision, an almost impossible dream. The mission statement should give a clear direction for the company for the next ten to twenty years. Such statements are typically developed after brainstorming. Able Corporation is a successful US manufacturing company located in Tennessee that builds machine tools for home use, and sells its products through large retail chains. It is currently trying to break into the global marketplace. Accordingly, its mission statement could be developed as "to be amongst the top ten home tool makers of the world in terms of reliability, technology, and safety as perceived by our shareholders and customers". Prioritizing Implementation Steps: Once the strategic objectives are defined, proper implementation is critically important. The processes of designing and carrying through the changes must be managed, monitored and controlled (Thompson, 1995). For proper implementation a few organization control systems like a hierarchical

The Effect of Poverty on Children Living in West Africa and Britain Essay

The Effect of Poverty on Children Living in West Africa and Britain - Essay Example Increasingly, poverty is understood and measured in relative terms; it is not having access to those resources that one sees is taken for granted in one’s own society by others. Growing up in poverty affects every aspect of a child’s life; diet and health suffer, housing is often sub-standard, accident-proneness is high, and illnesses are long-standing. It is also been shown through research that children born to poor parents are likely to have reduced weight and height at birth, are less likely to excel academically and have poorer attendance records in school. Adults who grew up in poverty are more prone to ill-health, unemployment, homelessness, arrests for criminal offences, drug and alcohol abuse and abusive relationships. It is often the case that children in poverty stay in poverty well into their adult life as well and remain in the same quarter of income distribution as their parents. Some of the main reasons why children fail to break this cycle of poverty are missing periods of school, being in care, being known to police, misuse of drugs, teenage parenthood and being out of education either having to work or otherwise. What is Poverty? The widely accepted definition of poverty is having an income which is less than 60% of the national average (excluding the wealthiest members of society). The ‘poverty line’ is defined in terms of 69 percent of the median household income, adjusted for household composition. Peter Townsend defines poverty emphasising its relative nature: Individuals, families and groups in the population can be said to be in poverty when they lack the resources to obtain the types of diet, participate in the activities and have the living conditions and amenities which are customary.

Levels of Judiciary Essay Example for Free

Levels of Judiciary Essay The Judiciary body in India functions independently from the Executive and Legislative bodies in the country. The Judiciary plays a major role in the maintenance of law and order in India. There are various levels of Judiciary bodies that play a key role in ensuring smooth functioning of the judicial system in India. Levels of Judiciary As per decreasing order of importance, the different levels of Judiciary bodies that operate in India have been listed below. * The Supreme Court of India * The High Courts * The District Courts * Lok Adalats The Judiciary system followed in India is a replica of the British Legal System. Over the years, very few modifications have been made to the Indian judicial system. The Supreme Court The Supreme Court, the highest judicial system in India, came into existence on 28th January, 1950. The Chief Justice of India heads the Supreme Court. The maximum number of judges that the Supreme Court can have, apart from the Chief Justice, is 25. Some of the important roles and responsibilities of the Supreme Court of India include: * Protector of the Indian Constitution * Highest Court of Appeal The High Courts The High Courts exist in almost all the Indian states and Union Territories. Out of the 19 High Courts that function in India, the oldest one is the  Calcutta High Court. The High Court judges are elected by the President of India. The High Courts are authorised to handle all kinds of civil and criminal cases. The Supreme Court controls the activities of the High Courts in India. The District Courts District level, judicial matters are referred to the District Courts in India. Administrative and judicial affairs of the District Courts are taken care of by the state High Court. Tribunals Tribunals in India also have a critical judiciary role to play in India. Some of the important tribunals that operate in the country have been listed below. * Income Tax Appellate Tribunal * Intellectual Property Appellate Tribunal, Chennai * Appellate Tribunal for Electricity * Debts Recovery Tribunal II, Chennai * Debt Recovery Tribunal, Coimbatore * Central Administrative Tribunal * Railways Claims Tribunal * Debts Recovery Tribunal I, Chennai * Central Excise Service Tax Appellate Tribunal